If you’re interested in advertising on this show, complete the Advertising Inquiry Form below.
According to the latest IAB/PwC Podcast Advertising Revenue Study released by the Interactive Advertising Bureau, businesses poured $314 million into advertising on podcasts in 2017. That’s an 86% increase over 2016’s $169 million. And this research predicts podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017. Dan Franks, co-founder of Podcast Movement, tells Radio Ink, “This study confirms what many of us inside the industry already know: podcast advertising works, and revenues are on the rise.”
The Podcasting Intelligence Report shows podcasting has become the fastest growing on-demand audio medium. Importantly for brands, the report indicates this scale is continuing to rise, with 20% of current podcasters new to the platform over the past six months, and 21% of current listeners listening more than they were 12 months ago. The Report also shows that 49% of podcast listeners are more likely to influence those around them and have a higher discretional spend on key categories such as retail, travel and entertainment. Advertising delivered by the podcast host was also found to be most effective in capturing audience attention and driving brand recall with listeners twice as likely to trust the message that host-read ads deliver.
NOTE: If you are a retailer or other advertiser, you can run your own spots, or we can develop front, middle, or end show commercials for you. We can even develop and entire show based around your product or your brand. It might be helpful for you to read about my marketing and professional background and some of the things I’ve been involved with marketing-wise, on the Marketing Consulting page.
Here is some demographic information about our listeners:
Current Ranking (July 14, 2018) in “Music” Category (Rankings per podcharts.com): United States #93,Canada #100, Australia #43
% Repeat Listeners: 72% of listeners are also subscribers
Gender: 75% male / 25% female
18 – 24 3%
25 – 34 12%
34 – 44 15%
44 – 54 28%
54 – 64 29%
Locations: US, 65%… UK & France, 5%… Ireland & Canada, 3%… Romania & Bulgaria, 3%… Switzerland, 2%… Germany, 2%… Loads of others, 1% each
* Other stats available upon request
I’ve been running a direct marketing consulting practice since March 2000. I’ve worked in over 108 industries with more than 300 clients, and I’m the author of “How To Make Maximum Money With Minimum Customers.”
If you are a potential advertiser, I’m happy to use your ad, as-is. Or, I can help you structure your call to action, create your ad, and optimize your testing. Again, it will be most helpful for you to read about my marketing and professional background and some of the things I’ve been involved with marketing-wise, on the Marketing Consulting page.
Let me know what you’re interested in advertising on this show, by completing the form below. You will receive a professional response in a timely manner.